Website checklist: what every massage therapy website needs

For a one-person practice, the website often does the trust-building that a bigger business gets from staff, signage, or a storefront. Here's what to include.

• Licensing or certification stated clearlyOne of the first things a new client checks before booking.
• A clear, simple way to bookA booking link or a straightforward contact method — no ambiguity about how to schedule.
• Modalities offered, named specificallyDeep tissue, prenatal, sports massage, etc. — not just "massage services."
• Studio or mobile service area, statedSay where sessions happen — in-studio, at a client's home, or both.
• A professional, calming visual toneThe design itself should reflect the experience — clean, uncluttered, not busy or corporate.
• Pricing or session length infoReduces the friction of having to ask before booking.
• A short, personal introductionNew clients are trusting you with physical proximity — a little personal context goes a long way.
• Mobile-friendly layoutMost new clients will find and book from a phone.

Trust is the entire sale in this category — every item on this list exists to build it a little faster.

Want to see how this looks built out? See examples for this industry →