Website checklist: what every landscaping website needs

A lawn transformation or a safely removed tree is easy to show and hard to fake — here's what belongs on your site.

• Before-and-after photos, front and centerThe single strongest conversion driver in this trade.
• Services listed specificallyLawn care, tree removal, hardscaping, seasonal cleanup — each named clearly.
• Free estimate or quote requestReduces the friction of a first ask.
• Licensed & insured for tree work, if applicableTree removal carries real liability — worth stating plainly.
• Seasonal availability notedHelps set expectations for timing-sensitive work.
• Service area listed clearlyLandscaping routes matter for scheduling and pricing.
• A few real reviews, if availableBuilds trust for work done on someone's property.
• Mobile-first, fast-loading photosMost searches happen casually, often triggered by seeing a neighbor's yard.

If your site doesn't show real before-and-afters, it's leaving your best sales tool unused.

Want to see how this looks built out? See examples for this industry →