Website checklist: what every local catering website needs

Food is hard to sell sight-unseen. Here's what helps a caterer's site do that job well.

• High-quality food photos, prominently featuredThe single strongest driver of interest in this category.
• Menu or sample menus listed clearlyHelps customers evaluate fit before reaching out.
• Event types served, stated specificallyWeddings, corporate events, private parties — named clearly.
• Dietary accommodations mentioned, if offeredA meaningful decision factor for many customers.
• Minimum guest counts or order sizes, if applicableSets expectations before a wasted inquiry.
• Simple quote request or inquiry formLow-friction first step for planning-stage customers.
• A few testimonials, if availableEspecially valuable for high-stakes events like weddings.
• Mobile-first, fast-loading photosMost research happens casually, often while comparing vendors.

If the food doesn't look appetizing on the page, it won't matter how good it tastes at the event.

Want to see how this looks built out? See examples for this industry →